"site" HipKar.com and the mobile and other applications and products and services owned and operated by HipKar, Inc.
"advertising networks" companies that deliver targeted advertisements to consumers and generate statistics and metrics related to the delivery of internet-based advertisements.
"Data Technologies" technologies, such as cookies, local shared objects, pixels and web beacons, used to automatically collect information about your actions and your visit to our site, and includes all current and similar future technologies, including anonymous advertising identifications used on mobile devices and otherwise in a manner similar to cookies.
"internet-based advertising" also called "online behavioral" or "interest-based" advertising and is advertising that is customized based on predictions generated over time from your visits across different websites, devices and mobile applications.
"Personal information" personally identifiable information about an individual, such as an individual’s name, address, telephone number, and/or email address.
"Registration information" personal information collected from you at registration, such as your name, email address, mailing address, telephone number, user name and password. The registration information we collect may vary, but we only collect the registration information that you manually enter into our forms.
"Third party service providers" Entities that have contracted with HipKar to provide services to or on behalf of HipKar.
Information we collect and how we use it 1. Automatic Collection of Information HipKar gathers information from your computer or handheld or mobile device when you visit our site, whether you register for an account with us or not. We encourage you to register with us to take advantage of HipKar' many personalization features. However, you may choose not to register and take advantage of features of our site where registration is not required. You may still use the site, but some of the features and functionality may be limited or not available. If you do not register, then the information we collect from you is limited to the information described below.
Anytime you visit our site, we collect your IP address to help diagnose problems with our server, administer our site and track site usage statistics. Your IP address may vary each time you visit, or it may be the same, depending on whether you access our site through an "always-on" type of Internet connection (e.g., cable modem or DSL), or through a dial-up connection (e.g., AOL or Earthlink). Either way, it would be extremely difficult for us to identify you through your IP address by itself, and we make no attempt to do so. We also collect information on whether you reached our site by clicking on a link or advertisement on another site, which helps us to maximize our Internet exposure, and to understand the interests of our users. We also collect information on your ISP or mobile carrier and the type of handheld or mobile device you used. All of this information is collected and used only in the aggregate; that is, it is entered into our database, where we can use it to generate overall reports on our visitors, but not reports about individual visitors.
We may partner with advertising networks, which may use information collected through a variety of Data Technologies to provide customization, auditing, research and reporting for us and other advertisers. We may also act as an advertising network and use information collected through a variety of Data Technologies while you are on our site and elsewhere where we may be acting as a third party. This data collection takes place both on the site and on third-party's websites and mobile applications. This process allows HipKar and third parties to deliver targeted advertising, enhance marketing programs and help track the effectiveness of such efforts. Advertising networks also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences and measuring the effectiveness of their advertising in accordance with their privacy policies.
We do not provide information that is directly associated with a specific person (such as name and address) to any advertising network when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the advertiser may make an assumption that you are interested in the subject matter of the advertisement.
Some companies disclose when they are using interest-based advertising programs on the site to deliver third-party ads or collecting information about your visit for these purposes and give you the ability to opt-out of this use of your information. You may see an icon in or around third-party advertisements on the site that use interest-based advertising programs and on pages where data is collected and used for online interest-based advertising. Clicking on this icon will provide additional information about the companies and data practices that were used to deliver the ad. You can opt out of delivery of targeted advertising to you by HipKar and by multiple other companies by visiting: www.aboutads.info/choices and www.networkadvertising.org/managing/opt_out.asp. We also partner with Amazon to deliver advertisements, and you can opt out of delivery of targeted advertising to you by Amazon by visiting www.amazon.com/adprefs. Please note that even if you opt out, you will continue to receive advertisements, but they will not be tailored to your specific interests.
We, our third party service providers, our advertising networks, car dealers and/or advertisers on our site also use Data Technologies, as follows.
Local Shared Objects or "Flash Cookies" "Local shared objects," sometimes known as "Flash cookies", may be used by entities who advertise on our site to store your preferences or display content based upon what you have viewed on various websites or mobile applications to personalize your visit. To control your use of Flash cookies, visit Adobe's website at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html for tools to control and disable Flash cookies. If you use Firefox, you can also obtain an add-on to detect and delete Flash cookies by visiting https://addons.mozilla.org/en-US/firefox/addon/betterprivacy/ and clicking "Add to Firefox".
Web BeaconsA "web beacon," also known as an "Internet tag", "pixel tag" or "clear GIF", links web pages to web servers and their cookies. We and our third party service providers may use web beacons to understand site usage, help customize our content, offer advertisements on the site, personalize your experience on the site, analyze trends, and for other purposes related to management and administration of the site, as well as in emails we send to you to notify us that the email was opened.